By B. Garmondyu Zogar
Congratulating the renowned commerce maker, Edmond Lloyd, CEO of Edana Pictures.
While working as a full-time public servant, engineer and planner within the Ministry of Public Works, serving to to shape infrastructural fashion in Liberia, Edmond is a full-time ingenious artist, photographer and devoted entrepreneur. He has a Grasp of Engineering Degree in Town and Nation Planning, a Bachelor of Science Degree in Constructing Increase Technology with an emphasis in Architecture Engineering and is for the time being a candidate of Grasp of Science in Environmental Science from the College of Liberia.
From humble beginnings, with solid empirical scholastic records from excessive college by college, Edmond landed in India over six years ago after being awarded a full scholarship by the Authorities of Liberia. While ending his Grasp of Engineering program in Town and Nation Planning at the popular GTU – Gujarat Technological College, he found his course in the ingenious industry. On the sidelines of analysis, he did no longer most consuming master the art of video and images, however also labored as part time mannequin for clothing brands. With the newfound passion, he achieved educated courses in VFX, 3DMax, 2DAnimation, and Adobe After Manufacture amongst others.
A straightforward google search of the be conscious Liberia will insist you photos of wrestle, poverty, hunger and disease (that is because we’re no longer documenting our hang stories). Whereas, there are hundreds of untold stories about the rich cultural heritage of Liberia, the pleasing locations of tourist’s attractions, the unbelievable daily life, etc., that want to be showcased to the enviornment. In distinction backdrop, Edmond became once inspired to speak the Liberian memoir in a clear by his digicam lenses.
Upon his return to Liberia, he established “Edana Pictures” named after his darling daughter with the vision to “rebrand Liberia by certain imagery”. He begun by taking his daughter’s photos and posting on-line which finally sparked attentions as the standard became once no longer frequent on the Liberian market. Quickly, traffic and households begun to reach out inquiring for his service. On the initiating, he did it freed from payment, however it surely became once time ingesting, so Edmond decided so as to add costs to his products and services. On the other hand, the extra he added costs, the extra clients pulled in exponentially. Then he stated to himself, “that is a attainable alternate, let’s enact it”. Moreso, Edana Pictures announced itself and covered a dear buddy’s wedding in August of 2016 and started to transformed the landscape of imagery and grew to change into an inspiration to many rather a form of initiating-ups. This day, Edana Pictures is never any longer factual about “images and videography”. They’ve different franchises Edana Magazine, Edana On-line Magazine and rather soon, Edana Tours, Edana Studios and additional.
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Edmond launched what is now identified as photoshoot in Liberia on a neat scale which is never any longer factual a means of capturing of us’s glad moments, however also as a income producing circulate for many photographers.
He is a 2021 beneficiary of the Liberia Employment and Entrepreneurship Program (LEEP), an AFD funded program implemented by Mercy Corps Liberia.
When the UNDP-funded Increase Accelerator Liberia program became once announced for the second cohort this year, Edmond became once assured that this became once a correct platform to reduction amplified his want to scale Edana Pictures and impact the lives of many young of us. Of the a form of candidates, Edana Pictures emerged as surely one of the winners of $USD 40,000.00 in grant.
The Increase Accelerator Liberia is a UNDP and the Authorities of Liberia initiative below the Livelihood & Employment Introduction Mission implemented by iCampus, Accountability Lab Liberia, BSC Monrovia and Increase Africa aimed at empowering young attainable Liberian entrepreneurs by coaching and entry to finance.
What a fable of resilience and vision to be urged. Congratulations to the Edana Personnel. Vermon Sangah Lloyd, Gurmue Suah et al. We made it! I’m proud to wait on as guide and graphic art marketing consultant to the starting of additional success stories. I’ve progressively maintained that Liberia is never any longer short of leaders and of us of vision. Or no longer it is the politics that blinds us to recognizing these nice of us amongst us.
It most consuming gets better!